As we age, our NAD+ levels decline, impacting cellular health and energy production. NiagenPlus contains Nicotinamide Riboside (NR), a clinically proven precursor to NAD+, ensuring optimal cellular function and resilience against aging.
The visual identity of Niagen Plus is built upon a strategic use of colors and typography to enhance brand perception:
The desktop version of the Niagen Plus website provides an immersive and informative experience, allowing users to explore the science behind NAD+, the benefits of supplementation, and the product line in detail. Key features include:
Within an accelerated two-month timeframe, I single-handedly built the NiagenPlus brand and its entire online presence at NiagenPlus.com, while maintaining close collaboration with key stakeholders across the board.
This encompassed the creation of the complete visual identity—from the logo and color system to the typography—as well as the full UI/UX design and development of both the desktop and mobile websites. The resulting platform, shaped by ongoing feedback and alignment with stakeholders, offers a user-friendly gateway to understanding the scientific research behind cellular health, allowing visitors to quickly learn about NAD+ restoration and motivating them to seek out IV treatments.
The strategic use of research and testimonials reinforces the brand's credibility, guiding users toward improved well-being through a comprehensive digital experience I conceived and executed in partnership with the wider team.