Let Your Light Shine Campaign
Art direction | branding | marketing
A Touch of Sunshine
Translating “Shine Bright” into a Digital Experience
Turning a campaign into an interactive brand experience that radiates positivity and purpose.
The “Shine Bright with Synergy” campaign came to life online through an immersive digital experience that invited visitors to explore the benefits of GT’s Living Foods in a vibrant, engaging way. The website served as both an educational hub and a brand playground, blending storytelling, product discovery, and wellness inspiration.
Every element, from motion and layout to interactive features, was designed to reflect the brand’s positive, life-affirming energy. Seamless mobile optimization made the experience feel effortless across devices, while thoughtful content strategy encouraged visitors to linger, learn, and connect more deeply with the brand.
The result was a digital presence that did more than inform users; it inspired them to live brighter, bolder, and more connected to the world of GT’s.
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Website & Digital Presence
The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.
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Campaign Microsite
A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.
Campaign Microsite
A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.
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Bold, Expressive Photography
A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.
Bold, Expressive Photography
A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.
Outdoor & Print Advertising
The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.
Outdoor & Print Advertising
The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.
Retail & Billboard Integration
To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.
Retail & Billboard Integration
To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.
Final Takeaway
This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.
Final Takeaway
This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.
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©2025 Lucie Tran
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