Designs that connect you to your roots

Rooted in Nature: A Fresh Take on a Beloved Brand

As the world’s most iconic Kombucha brand, GT’s Living Foods entered the fall season with a renewed mission to nurture mind, body, and spirit, all deeply rooted in nature.

GT Dave approached us with a clear vision to refresh the brand’s identity with new energy while honoring its authentic roots. Our team brought that vision to life through dynamic storyboards that celebrated the season’s signature flavors, Gingerade, Heart Beet, and Tantric Turmeric.

Every detail was designed to tell a unified and compelling story, blending bold creativity with the brand’s enduring spirit. To capture this evolution visually, we partnered with renowned photographers Yu Tsai and Josh Ryan to produce vibrant, richly colored imagery that reflected the brand’s vitality and warmth. The result was a modern yet grounded expression of GT’s that feels authentic, inspiring, and unmistakably alive.

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Website & Digital Presence

The campaign extended to a dynamic online experience, where visitors were invited to explore the benefits of GT’s Living Foods. Engaging web design, interactive elements, and seamless mobile optimization ensured a captivating user journey.

Campaign Microsite

A dedicated microsite was developed, offering deep insights into the brand story, product benefits, and the inspiration behind the campaign. Through compelling storytelling and visuals, we encouraged users to embrace a healthier, more radiant lifestyle.

Bold, Expressive Photography

A core element of the campaign was the striking imagery that celebrated movement, light, and energy. The visual direction was inspired by the golden hues of the product, the joy of self-care, and the power of personal transformation.

Outdoor & Print Advertising

The campaign extended into the physical world with high-impact outdoor advertising and transit placements. Large-scale visuals showcased the product in an aspirational yet relatable way, reinforcing the message that wellness is for everyone.

Retail & Billboard Integration

To strengthen brand recognition, we developed engaging in-store visuals and billboard placements that seamlessly aligned with the campaign’s digital presence. By ensuring consistency across all touchpoints, we maximized the impact of the messaging.

Final Takeaway

This campaign successfully positioned GT’s Living Foods as a leader in holistic wellness, leveraging strong branding, expressive visuals, and a cohesive storytelling approach. The result was increased consumer engagement, a boost in sales, and a lasting emotional connection with the audience.

Rooted in Nature Campaign